|Register of Initiatives in Pedal Powered Logistics - RIPPL #38|
|The fleet. Note the hanging charging cables; not for the e-assist batteries,|
but for the phones. Photo credit: Marleen Kookt
For the first six months, the operation was small scale; Marleen did all of the cooking herself and Joris the deliveries, delivering only to their postcode. After this, they started to recruit delivery riders (Bezorgers) and the delivery radius grew. As demand increased over time, Marleen recruited help in the kitchen, Joris began spending less time in the saddle and more time in the office, and more Bezorgers were enrolled. Today, Marleen herself is still to be found with her sleeves rolled up in the kitchen, whilst Joris takes care of operations.
|A Marleen Kookt Bezorger in action. Photo credit: Marleen Kookt|
The company currently has a fleet of 23 cargo bikes. They are mostly Urban Arrow Cargo L’s, with a few larger Cargo XL’s. The fleet is always growing and new bikes will all be XLs; this is because in some areas of the city there are higher concentrations of customers. A bike with more capacity is more efficient and the Bezorgers are now experienced enough to ride these longer bikes.
Since the beginning, Marleen Kookt have had a close relationship with Urban Arrow, who are also based in Amsterdam. The two are in regular contact, passing solutions and real-life feedback back and forth. A result of this symbiotic relationship is the numerous modifications to the bikes, one example being a internal shelf in the box, hinged like a trapdoor. This allows two layers of meals to be loaded. Another is a custom tamper-proof, handlebar mounted phone holder, which allows hands-free navigation on the move and avoids theft whilst Bezorgers have their backs turned.
|Marleen Kookt and Urban Arrow have a close relationship, allowing|
UA to innovate and MK to benefit. Photo credit: Marleen Kookt
There are currently around 50 Bezorgers working for Marleen Kookt. They are mainly students and young people with flexible schedules, working for a minimum of two days a week. A typical delivery run is 30km in length and lasts 2½ hours, in shifts running between 16:00 and 20:00. More experienced riders are given runs of up to 40 to 50km. In return, they are paid a decent hourly wage. Friendly contact with customers is a really important aspect of the business, so Bezorgers are given a taste of the day’s menu before each delivery run, so that they can evangelise to customers on the doorsteps.
|The area covered by Marleen Kookt now covers most of the city.|
Image credit: Marleen Kookt
Marleen Kookt has a lot in common with another business we featured in RIPPL #16. Vienna-based Rita Bringt’s also use a significant fleet of cargo bikes to deliver healthy, hand cooked ready meals to customers’ homes. Both are figureheaded by a local woman who is passionate about healthy food. Both have built up a team of fairly-treated delivery riders. For all their similarities, there are differences; whilst Rita Bringt’s is also in the business of catering, Marleen Kookt have chosen to focus solely on home delivery. And while Marleen Kookt always offers a vegetarian option, Rita Bringt’s is fully vegetarian.
|Where the magic happens: a sneak peek in the kitchen.|
Photo credit: Marleen Kookt
Another aspect is that the business is able to take advantage of Amsterdam’s cycling infrastructure. But even here, using cargo bikes is a way of future-proofing. “Amsterdam is getting clogged up. In 10 years I feel that cars will not reign the city like they do now”, predicts Keijzer. Why invest in anything else, if that’s the way you see things going?
|Another gratuitous photo of lots of cargo bikes in a row.|
Photo credit: Marleen Kookt
Organisation: Marleen Kookt
Country: The Netherlands
Bike Manufacturer: Urban Arrow
Facebook: Marleen Kookt Facebook
Instagram: Marleen Kookt Instagram
Tom Parr: Interview with Joris Keijzer, Nov 2017
Volkskrant: “Uitgekookt” (2012)(Dutch)